Skip to content
Breitloh

Move off WordPress

WordPress got you here and it is now the reason your site is slow, the reason a plugin update can take it down on a Sunday, and the reason nobody is sure who is meant to be maintaining it. I rebuild the site, bring the content across, and redirect every old address so the traffic you have earned still lands.

A site built from plugins on the left, redirected page by page to a single clean build on the right, with the page weight falling

Where it usually hurts

The plugins are the site
A typical marketing site carries fifteen to thirty of them: a form plugin, an SEO plugin, a caching plugin to hide how slow the others made it, and a builder holding the layout. Every one is a moving part somebody has to keep patched, and none of them were chosen by anyone still at your company.
Speed you cannot fix with a plugin
The caching plugin is a patch on the symptom. The site is slow because a page is assembled on demand out of a database, a theme, a builder, and whatever those plugins inject, and no amount of configuration removes that work.
Editing is somebody's job now
The builder that was meant to let anyone change a page turned out to need training, and now changes queue behind whoever knows how not to break the layout. That is the opposite of what you were sold.

What the job covers

  • Every existing page mapped and either kept, merged, or redirected
  • Content brought across with its structure, not copied into a new template by hand
  • Titles, descriptions, and structured data carried over so search sees continuity
  • A redirect for every old address, tested before launch and checked again after
  • Search visibility watched for the first month, with a note if anything moves

What it has to talk to

Your forms and where they send
Contact Form 7 and Gravity Forms entries usually go to an inbox and sometimes to a CRM. Both are rebuilt so the same people get the same notifications, with spam filtering that does not depend on a plugin licence.
The SEO plugin's work
Yoast or Rank Math has been holding your titles, descriptions, canonicals, and redirects for years. All of it moves across, and the redirect table is the part everyone forgets until traffic drops.
The media library
Years of uploads, most of them unused, many of them enormous. The ones in use come across resized properly, which is often the single biggest speed win on the whole job.

A worked approach, not a client

How I would approach a forty page WordPress site

  1. 01

    Week one, the map

    Export every URL, sort by traffic, and decide page by page: keep, merge, or redirect. Usually a third of the pages have not been visited in a year and the decision is easy.

  2. 02

    Weeks two and three, the build

    Design and build the templates the site actually needs, which is normally five or six rather than the forty layouts a builder ended up producing. Content moves in as it goes.

  3. 03

    Week four, redirects and launch

    Every old address gets a redirect, tested against the live list. The site goes live, and the WordPress install stays running for a fortnight in case anything was missed.

Questions I get asked about this

The ones that come up on almost every first call. If yours is not here, ask it and you will get a straight answer.

Will we lose our Google rankings?

Not if the migration is done properly, and the redirects are the reason. Every old address points at its new home, the titles and descriptions come across, and the structure stays recognisable to a crawler. I watch search visibility for the first month afterwards and tell you if anything moves.

Can we keep the design we have?

Yes, if you want to. Plenty of moves off WordPress are about what is underneath rather than how it looks, and rebuilding the same design on solid foundations is a perfectly good outcome. If you would rather rethink it while everything is open, that is the moment to do it.

What happens to our plugins?

Most of them go, because most of them exist to patch something WordPress does not do well. Forms, SEO settings, and redirects are all part of the build. If a plugin is doing something genuinely specific, tell me on the call and I will say plainly whether it can move. Where those plugins are running joining and renewals, or appointments, that part is a membership system or a booking system in its own right and gets scoped as one.

Who hosts it afterwards?

You do, in your own account, and I set it up. There is nothing to patch, nothing to update on a Sunday, and no plugin licence to renew. If you would rather I kept an eye on it, that is the monthly arrangement.

How long does a WordPress migration take?

Most sites take four to six weeks, and the number of pages matters less than the number of templates hiding among them. Forty pages usually turn out to be five or six shapes. Your content and approvals are the other half of the timeline, which is why the date comes out of the first call rather than off a price list.

Can we keep the WordPress editor? Our team knows it.

No, and after a fortnight nobody asks to go back. What replaces it is an editor built around the things you publish, so there are fewer places to get lost and no way to break a layout by dragging something into the wrong column. I train whoever will use it and leave notes they will actually read.

We have WooCommerce. Can you move that too?

No. Selling products online is a different job with different problems, and I do not build shops. If the shop is the important half, you want someone who does that properly. If it is a handful of products bolted onto a marketing site, say so on the call and I will tell you honestly whether it is worth separating them.

Our WordPress site keeps getting hacked. Does that stop?

Almost always, because the attack surface goes with it. WordPress sites are compromised through outdated plugins, weak admin logins, and abandoned themes, and a rebuilt site has no plugins, no admin login on the public internet, and nothing executing on the server when a page is served. What remains is your DNS and your email, which are worth hardening separately.

What are we paying now that we would stop paying?

Usually managed WordPress hosting, a page builder licence, an SEO plugin licence, a forms plugin, a backup plugin, and a security plugin. Add those up before the call, because the annual total is often most of the hosting cost of the new site, and sometimes all of it.

Will our emails from the site still arrive?

Better than they do now. WordPress sends mail from the web server by default, which is why contact form notifications land in spam. Forms on the rebuilt site send through a proper mail service, from your own domain, with SPF, DKIM, and DMARC set up so the message is authenticated and reaches the inbox.

Who applies updates once we have moved?

There is nothing to apply on the site itself, which is the point. No plugins, no PHP version to keep ahead of, no theme updates. The dependencies live in the codebase and are updated when the site is next worked on, and if you want that watched between projects, that is what the monthly support covers.

Tell me what you have now

Half an hour on a call, and a straight answer about whether this is the right job and whether I am the right person for it.